Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]

admin/ March 8, 2017/ Uncategorized/ 0 comments

Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc. Read the full article at MarketingProfs
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